Archive for 21 May 2014

Building Strong Relationships Through Social Media and Online marketing

Building relationships is at the core of Social Media Marketing. It is beyond simple analytics of traffic or the website promotion etc. It is similar to two way communications. It is not a simple press release or old methods of “forced marketing” in which companies resorted to blatant interruption and intrusion of the private space which was at unwanted hours, to throw a marketing message on to you.

People do not prefer such tactics and do not like to buy from such companies. Rather the trend is for more interactive approach, where you actually interact with a person, help him ask questions and solve his problems. It makes a long term trust and bonding between a customer and a company, which is responsible for smooth business transactions based on shared interests and common objectives.

internet_marketingInternet companies do not resort to intrusion and violation of privacy when it comes to marketing, but they create a long list of loyal fan base, which will love to deal with you and buy your products as you are thoroughly interactive, listen to them and help them address the issues they are facing. Web Marketing Companies have regularly maintained blogs and they do not try to sell anything there; they just make strong relationships and identification for the company and the products they have.


Ten Unbearable Sins For Any Business Using Online Marketing

You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.

It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.

1. Poor Planning

It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?

Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home sucking their thumb because they were never prepared for such circumstances.


2. A Lifeless Site

If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.

3. No Defined Product Services

Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.

4. No Identity

As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service?

5. No Target Audience

Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!

6. Poor Customer Handling

Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.

7. Vintage Information

How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.

8. Wrong Marketing Strategy

We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.

9. Here Today, Gone Tomorrow Style

If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.

10. Spamming

This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!

How to Reach Desired Goals in Online Marketing

online-marketingIt is the desire of many investors to reach their marketing goals with minimal expenditure. This is, however, not an easy goal. A number of things have to be done in addition to advertising. The competition in online marketing is high and the only way forward is to be clearly differentiated from your competitors. When searching for the best results in search engine optimization, there are a number of things that one should consider. The following tools could be of great help. However, care has to be taken when applying any of them. Visit and develop your own online marketing website.

Great Web Design

This is the first thing that one should consider when it comes to search engine optimization. Clients are lured by the familiarity of a website regardless of the deals offered. If the site is not intuitive and easily navigable, chances are that prospective clients will go away. This is a problem that can be eluded by coming up with a strong web design. The design has to be appealing and unique without alienating visitors – being different for difference sake is a common mistake in web design. A great website design for online marketing has to be attractive and and functional. Every item message on your website should be clear whilst being presented artistically.